Brand Story
origin
The couple visited Tahiti on their honeymoon.
The moment when I made a necklace with my own hands from a single pearl that was an unexpected gift from the place I was staying.
The excitement I felt at that time became the starting point that connected me to jewelry making.
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Brand History
2016 Ruban
"May you find a wonderful connection"
This is the first brand that was named with that wish in mind.
From a small challenge that started as a hobby, I discovered the joy of making things,
I learned the joy of being chosen by customers.
This was a time when each encounter with a customer became a precious connection.
2019: A turning point
This is the third year since we started our activities.
Supported by the connections and warm feedback from our customers,
What started as a small hobby challenge led to an unexpectedly large response, and I strongly felt the potential for it to become a career.
2020 hikari pearl.
I received this during a time when it was difficult to go out due to the COVID-19 pandemic.
"Wearing pearls even at home brightens my mood."
These are the words of the customer.
At that moment, I realized that pearls are not just decorations, but "light that brings smiles to people's faces."
The brand hikari pearl was born, with that "light" in its name.
It was a time when we were taking our first steps as a brand, and we felt that we were gradually expanding.
2023 Blanc
Blanc means "white" in French.
White means "elegance, brightness, purity and beauty."
"We want those who wear Blanc jewelry to shine from within and feel energized and confident."
We are restarting with that wish in mind.
I also tried my hand at 18k gold and engraving, and it was a time when I learned a lot.
Through this experience, I became convinced once again that "my core is pearl jewelry," and it became a turning point that shaped my direction.
2025 Mitsu Pearl
And now to the brand.
My name "Mitsue" has the following meaning:
It means "to bless light."
We have been blessed with many connections with customers,
Since I encountered pearls, I have been guided by their charm.
And now--
It's my turn to deliver the "light of confidence and joy that allows the wearer to shine as themselves."
The pure brilliance of pearls and the idea of "light" are combined,
The brand name was Mitsu Pearl.
"Light x brilliance of pearls x brilliance of customers' smiles"
When these three sparkles overlap, jewelry is no longer just decoration,
I believe it will become a small story that will accompany you through life.
